Pushing toolboxes

Jan. 11, 2012
Want to sell toolboxes? Stock them on your truck for techs to see.

One of the things distributor Mark Menozi does leading up to his brand's annual tool expo is to pre-qualify customers who are looking for new toolboxes.

He lets interested customers know that there will be toolbox deals associated with the show and he takes pre-orders from customers that he can get approved for financing.

Mark said the work is definitely worth it. In fact, one of his toolbox sales took place almost completely over the phone while he was at expo. 

“There’s good money in toolboxes — I sell quite a few toolboxes.”

In addition to his push at expo time, he has allotted space on his truck to stock three toolboxes. He carries one each of the 4S, 5S and 6S Matco series toolboxes “to show more variety and give everybody the different pricing options.” He keeps the premium 6S series toolbox nearest the front of the truck so all the techs see it, even if they’re just climbing up to make a quick payment and go right back to work.

The best way to increase toolbox sales “is getting one toolbox into a shop; once one person there gets one, they pretty much sell themselves,” Mark said.

“You never know when someone’s going to be ready for a new box. Everybody wants a new box; it’s just a question of being stocked when they are,” said Mark, who aims to sell one toolbox a week.

Have a sales strategy or helpful hint you'd like to share? Send your "30-second sales seminarto [email protected], and see your suggestion featured here!

Sponsored Recommendations

Learn how electronic parking brake actuators have replaced manual systems and now play a key role in advanced safety features like automatic emergency braking. This WIYB Training...
Not all fuel injectors are created equal. In this WIYB Training Series, we compare Standard® Fuel Injectors against OE, low-cost imports. See why precision engineering and rigorous...
Carrying active OEM subscriptions for all manufacturers is not possible for many shops. However, access to this software is required for certain modern vehicles and repairs, and...
Learn how to properly lubricate your AIRCAT air tools to keep them running at peak performance. Discover essential daily maintenance and storage techniques, along with the right...

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!