Which store would you choose?

Feb. 28, 2011
March 2, 2011: MDN Weekly Sales Tip

You’re riding down the road and feel like enjoying a fresh cup of coffee.

Up ahead are two convenience stores to choose from. Both are sure to have good coffee at a fair price. The clerk at each is friendly too.

The store on the right is always spotless and well merchandised. The store on the left always has lots of products, but is usually messy and in need of a good scrubbing.

So where are you likely to stop, given those two choices? Without a doubt, you’re heading right, into the clean sanitary store.

So why would your customer be any different? Given the choice -- and they do have a choice -- most customers will shop at the clean and well merchandised truck.

Have a sales strategy or helpful hint you'd like to share? Send your "30-second sales seminar" to [email protected], and see your suggestion featured here!

Sponsored Recommendations

Snap-on Training: ADAS Level 2 - Component Testing

The second video for Snap-on's comprehensive overview of Advanced Driver Assistance Systems (ADAS), covering the fundamental concepts and functionalities essential for automotive...

Snap-on Training: Intro to ADAS

Snap-on's training video provides a comprehensive overview of Advanced Driver Assistance Systems (ADAS), covering the fundamental concepts and functionalities essential for automotive...

Snap-on Training: Guided Component Tests Level 2

The second video for Snap-on's comprehensive overview of Guided Component Tests, covering the fundamental concepts essential for diagnostic procedures.

Snap-on Training: Data Bus Testing and Diagnosis Part 1

Learn the basics of vehicle data buses and their diagnosis with Snap-on's Jason Gabrenas.

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!