Treat the purchase as personal, and get your customer to say 'yes.'
March 7, 2011
March 9, 2011: MDN Weekly Sales Tip
Think back to the important events in your life: Asking you wife to marry you, buying a new car or better yet a new motorcycle, closing on your house or evening closing on the purchase of your business.
All unique events with one similarity. These events most probably happened in a private one-on-one, or a very small group.
Presenting the features and closing the deal on a $10 to $15,000 tool storage unit should be no different.
This discussion should take place in your truck with the door closed, or maybe at the local coffee shop before the prospects day starts. You don’t want the world to know your business when you’re discussing money -- and your prospect doesn’t either.
Remember in a private one-to-one sales discussion you can talk openly and honestly with a prospect who is at ease and ready to say yes.
Have a sales strategy or helpful hint you'd like to share? Send your "30-second sales seminar" to [email protected], and see your suggestion featured here!
Learn how electronic parking brake actuators have replaced manual systems and now play a key role in advanced safety features like automatic emergency braking. This WIYB Training...
Not all fuel injectors are created equal. In this WIYB Training Series, we compare Standard® Fuel Injectors against OE, low-cost imports. See why precision engineering and rigorous...
Carrying active OEM subscriptions for all manufacturers is not possible for many shops. However, access to this software is required for certain modern vehicles and repairs, and...
Enhance your collision repair workflow with Autel’s IA900, a process-driven solution integrating precision alignment, bi-directional diagnostics, and ADAS calibration. Designed...
Voice Your Opinion!
To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!
