Ryder relaunches dedicated transportation solution

March 4, 2013
Introduces new brand name and enhanced services that enable private fleets to be nimble, run lean and stay safe.

Ryder System, a provider of commercial transportation and supply chain management solutions, announced a new brand name for its dedicated transportation solution, formerly known as Dedicated Contract Carriage (DCC). The new brand name, Ryder Dedicated, reflects an enhanced solution that focuses on specialized handling, adds new integrated services, and is supported by a new technology platform that enables private fleets to be nimble, run lean, and stay safe.

"Private fleet owners are facing unprecedented challenges, from a driver shortage, to complex safety and regulatory requirements, and rising fuel costs," said John Sonia, Senior Vice President, Ryder Dedicated. "With a Ryder Dedicated solution, they can quickly adapt to changing staffing needs, drive efficiencies through optimized networks and leading technology, and mitigate risk by working with a proven safety leader."

Ryder has been in the dedicated transportation business as a logistics specialist managing $4 billion in transportation spending for nearly seven decades. The Ryder Dedicated offering combines vehicles, maintenance, and administrative services, with drivers and additional value-added services, all dedicated to a specific customer. Ryder Dedicated is perfect for companies with specialized equipment or product handling needs, complex routes, rigorous service level agreements or high driver turnover.

With Ryder Dedicated, private fleets can adapt to changing demand, staffing and service needs by utilizing highly-skilled, safe drivers that are hired, trained, and managed by Ryder. In addition, Ryder can help fleets meet their unique handling needs with specialized vehicles and equipment customized for their industry and operation, and expertly maintained by a network of 5,000 Ryder technicians.

Ryder Dedicated customers can also gain additional efficiencies by adding on Transportation Management services. This new integrated solution helps fleets tap into backhaul revenue-sharing opportunities with other Ryder customers to minimize empty miles and offset transportation costs. Working with Ryder, customers have access to unmatched capacity – whether it's by accessing vehicles from one of the largest commercial fleets in North America or adding the flexibility of using third-party carriers.

A new proprietary technology platform brings greater visibility and operational efficiency across the entire Ryder's Dedicated fleet to better optimize assets, routes, service levels and total operating costs for customers.

"Customers tell us they need a dedicated fleet along with flexible value-added services, professional drivers who they can trust to represent their businesses, and a culture committed to safety," continued Mr. Sonia. "No provider does these things better than Ryder. Being nimble, running lean, and staying safe are top priorities for today's private fleets and these are the very same pillars that make up the foundation of the Ryder Dedicated solution."

The Ryder Dedicated relaunch will be rolled out during the first half of 2013, and will include updated sales collateral, print and online media, and new vehicle decaling. 

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