Sales Tip: Know what you can control

May 9, 2025
You can't do much about weather problems or shipping delays, but you can choose how you walk into a shop.

Attitude is everything is not just a cliche, it's a fact. Do your customers know that, no matter what, you're going to show up with an upbeat, positive attitude every week? It's possible your customer is already dealing with a frustration before you pulled in. The last thing they want to deal with is a tool dealer with a negative, down-and-out attitude. My customers always knew my answer to “How are you doing?” was going to be, “Close to perfect!” I've often had people tell me, “I wish I could say that.” I'll always explain that you can. Your attitude is one of the few things you can control.

About the Author

Brian Fahlgren

Brian Fahlgren started in the tool business in 1998. Fahlgren has been an employee dealer, franchised dealer, and district manager for two different flags. In 2018, he returned to the driver's seat of his own tool truck. Providing premium service and his continuous "close to perfect" attitude, he achieved his goal of being a Top 10 dealer for Cornwell Quality Tools. He and his wife of over 44 years recently retired, moving from Oregon to the endless summers of Beverly Hills, Florida.

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