“I shop and buy the inventory that allows me to be consistent with inventory levels on the truck with those items,” MacRae says, “but more importantly, the ones that offer warranties. You gotta figure they're gonna break the tool at one time or another.”
He also makes sure to stock the popular or “trendy” products for his customers. On MacRae’s truck, the Milwaukee Tool products are a favorite among his customers.
“Milwaukee is hotter than ever,” MacRae explains. “I have enough inventory to fill the pipeline to keep the customers so they don't go to the box stores or buy online.”
Emily Markham is the editor of Professional Tool & Equipment News (PTEN) and Professional Distributor magazines. She has been writing about the automotive aftermarket since 2019, after graduating from UW-La Crosse with a bachelor's degree in English. During her first three years with Endeavor Business Media's Vehicle Repair Group, Markham also wrote for Fleet Maintenance magazine.
