Sales Tip: Listen to the customer

July 9, 2024
At the end of the day, it's not your tastes that decide what products will sell.

Having been in the business for almost three decades, Mac Tools distributor Glen Black has seen and heard almost everything you can imagine. He claims he’s never had a bad day on the road, but he learned early on an important lesson he will never forget — listen to the customer.

“When I first started, I was ordering tool boxes filled with tools to put on my truck that I liked, not necessarily what my customers liked, and they weren’t selling, so I learned quickly to listen to the customer. I don’t necessarily care for a neon green toolbox, but a lot of young people, that’s all they wanted for a while,” Black notes.

About the Author

Brandon Lewis

Brandon Lewis is a fomer freelance editorial assistant for Endeavor's Vehicle Repair Group. A recent graduate of Kent State University with a Bachelor's Degree in journalism, he held various positions in student media, including Web Director and General Manager at Black Squirrel Radio -- KSU's student-ran radio station. Lewis participated in web managing, copyediting and SEO practices.

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