Sales Tip: It pays to be honest

“Technology is constantly changing,” Cornwell Quality Tools distributor Steven Errichetti says. “No matter how much you tell somebody, ‘Hey, this is gonna include everything you need.’ You can't say that because a year later or months later, something [new] comes out, and they might just need something more.”

It’s been about four or five years since Errichetti sold his first ADAS unit, and he believes being honest and upfront with your customers is the best way to go. So even though at the time, he provided them with everything he could to perform ADAS services, new targets have come out since then. His customer was aware this would happen, so because Errichetti was honest, whenever they need a new target, they go back to him.