Sales Tip: Sell the bigger picture

June 20, 2024
Some shops back off when they see an expensive product, so try putting that price into perspective.

When Cornwell Quality Tools distributor Steven Errichetti talks with shops that are seeing repairs that include ADAS calibrations, and he hears the shop is sending those calibrations to be done elsewhere or having a mobile technician come in to perform them, he asks, “Don’t you want to save that money and put it in your own pocket?” 

He notes that ADAS has become prevalent enough in his area that some of the shops he visits have told him they see three to five vehicles a day that need ADAS calibrations performed. At that rate, Errichetti explains, shops are paying off the cost of an ADAS unit much quicker than they realize. For some shops, offering ADAS services may offer them more profit in the long run.

When a shop sends out a vehicle for ADAS work or has someone come in to handle the ADAS calibrations, it’s still their responsibility to ensure that the vehicle is properly calibrated. 

“If somebody did a calibration, and they did not do it properly,” Errichetti says, “And they end up doing the final inspection and giving it the ‘okay’ and [the customer] leaves with their car not calibrated properly, it’s still [the shop’s] responsibility because their name is on the final bill.” 

This sort of mistake has the potential to ruin a shop’s reputation. Having the calibrations done in-house, Errichetti notes, provides the shop with a sense of security because they know the job has been done right.

About the Author

Emily Markham | Editor | PTEN and Professional Distributor

Emily Markham is the editor of  Professional Tool & Equipment News (PTEN) and Professional Distributor magazines. She has been writing about the automotive aftermarket since 2019, after graduating from UW-La Crosse with a bachelor's degree in English. During her first three years with Endeavor Business Media's Vehicle Repair Group, Markham also wrote for Fleet Maintenance magazine. 

Sponsored Recommendations

Tesla service, repair, and diagnostics

Keep update-to-date on how to maintain your customer's Tesla vehicles.

Tool Review: Ascot Supply 3/4" Drive 600 ft-lbs Split Beam Torque Wrench, No. 168-00600

Reviewed by Eric Moore, manager at DeMary Truck in Columbus, Ohio.

Diagnosing an engine misfire

Recognizing a misfire is the easy part; the challenge is determining its cause.

The ‘Iron Giant’

This technician spent two and half years putting together his ‘giant’ of a toolbox setup.

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!