Sales Tip: Back to basics with your tool truck: Self-evaluation

April 16, 2024
After each sales call, review what went well and what didn't, so you can hopefully do even better next time.

This month we're going back to basics with running your tool truck. In this sales tip, we'll be covering self-evaluation.

  • Be your own critic, sales trainer, and coach.
    • Directly after each sales call do a thorough review of the event. This is especially true for your major, big-dollar sales presentations. Exactly what went well during each customer interaction. Did you open well? Did you capture their interest? How did the presentation or demonstration go? Did you explain how the products benefited them? Did you trial close? Did you ask for the order?  
    • What during each of the calls could have gone better? Were you prepared to smoothly answer the customers' product questions/objections? Were you able to get the customer involved in the discussion with trial closing and asking questions? Was your demonstration first-rate? 
    • After reviewing what went well and what didn’t go so well decide precisely what you will do differently next time to hopefully produce a better outcome.

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