Your inventory should be tailored to your customers, but change is inevitable, so you may need to mix it up. Some items may not be profitable but might lead to better sales for you. Some dealers offer soft drinks, cookies, sunglasses, raffles, and contests. All may have their place, just don’t let them distract from your main point of sale – tools. Find your beef jerky, something that sets you apart from other tool distributors and makes your customers eager to interact with and buy from you.