Sales Tip: Know what you're selling

Dec. 20, 2023
With an assortment of products to sell, it’s a good idea to have at least some idea of how they all work and which are better for what repairs.

With an assortment of products to sell, it’s a good idea to have at least some idea of how they all work and which are better for what repairs.

“You want to be able to have a conversation because you are the quote-unquote expert to the techs,” Anderson says. “They come to you. They get on your truck. Therefore, you’ve got to be knowledgeable about what you're selling. If you're not confident in what you're selling, you're not gonna be able to sell it.”

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