Sales Tip: Tell your customers about upcoming trade shows

Not only does letting your customers know about upcoming tradeshows let them know you may not be stopping by that week, but it also provides them with the opportunity to ask any questions you may not have the answers to. At the show, you can ask the manufacturers directly about any products you or your customers may have questions about. Try sending out an email or two and/or a social media post to inform your customers and collect their queries.