Sales Tip: Let new products be the first thing customers see

    Oct. 25, 2023
    By putting new products where customers can instantly see them when stepping on your truck, it will help keep your inventory feel fresh and up to date.
    Photo from Adobe by Frender
    Sales Tip: Let new products be the first thing customers see

    When it comes to new items, independent tool dealer Chris Lamberson has a special shelf up front near his desk to prominently display them as well as hot selling items and a few snack items to catch customers’ eyes when checking out. 

    By putting new products where customers can instantly see them when stepping on your truck, it will help keep your inventory feel fresh and up to date.

    About the Author

    Kayla Nadler | Associate Editor | Vehicle Repair Group

    Kayla (Oschmann) Nadler was previously an associate editor for the Vehicle Repair Group.

    With an education in journalism and public relations, Nadler contributed to Professional Tool & Equipment News (PTEN) and Professional Distributor magazines, as well as VehicleServicePros.com.

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