As thermal imaging cameras continue to find their place in the automotive industry, it’s important for mobile tool distributors to position the tool in front of their customers.
“Technicians are still not quite sure why they need one,” notes Innova Electronics’ Constable. That’s why education is essential. “It’s kind of like when scan tools came out and everyone was scared of them, and now they sell great.”
For tool distributor Hashagen, “You don’t need to be an expert, but you need to know enough about it to answer basic questions and you need to know where to find answers to questions you don’t know.”
Hashagen makes sure to have a thermal imaging camera charged up on his truck at all times. Typically, it’s Cornwell’s CTGT120 which his customers like best for its price point, screen size, and its overall compact size.
“I just fire it up and have [my customers] look at the electrical panel in the tool truck,” he adds. He’ll also let them look under the hood and at his brakes with it.
“I let them use it as they’re going to use it. It’s a super easy way to show the tool. Just put it in their hands and the tool sells itself.”
