Sales Tip: Try to be one of "the guys"

When talking to current or potential customers, it's important to create an atmosphere of familiarity so that clients feel comfortable asking questions and will want to continue doing business with you.
Oct. 6, 2023

While interacting with his customers, Adams notes he’s “just one of the guys.”

“I don’t look down or talk down to anybody,” he says. “I just go with the flow. I was one of them at one time.”

Though Adams has a background in the industry from working as a technician, he also had a mentor when he was just getting started. Back in 2017, he was looking for a career with a flexible schedule so could better meet his kids’ needs in terms of getting them from place to place. He notes that while he was still “wrenchin’” he became friends with the independent distributor he was buying tools from — Barry Hambrick. From there, Hambrick guided him along and got him into the business.

Unfortunately, not every distributor has worked as a technician in the past or has a mentor to turn to for help, so Adams offers this advice.

“Stay consistent,” he says. “Be transparent. That's a big key to running this business. Stay on top of your route, your people, your tools, your inventory, and so forth.”

About the Author

Emily Markham

Editor | PTEN and Professional Distributor

Emily Markham is the editor of  Professional Tool & Equipment News (PTEN) and Professional Distributor magazines. She has been writing about the automotive aftermarket since 2019, after graduating from UW-La Crosse with a bachelor's degree in English. During her first three years with EndeavorB2B's Vehicle Service & Repair Group, Markham also wrote for Fleet Maintenance magazine. 

Don't miss Markham's next article. Sign up for PTEN or Professional Distributor's weekly newsletter.

Sign up for our eNewsletters
Get the latest news and updates

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!