Sales Tip: AI can be your friend

Sept. 15, 2023
With AI on the rise, it’s only a matter of time before it becomes the norm for many business practices. AI can be used in a number of ways to collect important data on customers, or help lessen the load when it comes to communications or content creation.

Working with AI in your business can take many different forms, here are a few examples:

  • Customer experience: Though many of your interactions with customers happen face-to-face, there are still plenty of phone calls, emails, texts, etc. to field as a mobile tool distributor, so why not try using chatbots? Using chatbots as your first line of customer engagement requires less effort on your part while also providing your customers with faster responses and will potentially handle the issue entirely without your involvement, leaving more time for you to take care of other matters.
  • Marketing: If you’re looking to create more personalized marketing AI can help. AI technology can be used to collect and analyze customer data such as behavior, preferences, and demographics to create personalized marketing messages through email campaigns, social media ads, and other content.
  • Content creation: Much like Sipe’s friend, you could also use AI to look up pointers on how to sell tools or to help you create product presentations, social media posts, email promotions, and other content for your business. However, when asking AI to help you create content, be sure to carefully look it over before actually using it. AI is a useful tool, but it doesn’t always get things right, so you’ll need to check that the content is high-quality and matches your business’ voice.

Though the rise of AI can seem a bit daunting, it doesn't have to be. AI can help you strengthen relationships with customers by saving you time and taking on tasks like the ones above. 

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