Sales Tip: Understand what each shop you sell to does
Sept. 6, 2023
Before recommending any products to your customers, make sure you have a good understanding of what their shop does. An independent shop versus a heavy duty shop may have different needs.
Photo from Adobe by NVB Stocker
Before recommending any products to your customers, make sure you have a good understanding of what their shop does. An independent shop versus a heavy duty shop may have different needs. Knowing the number of bays and/or technicians in the shop is also important.
“If you've got five technicians,” Tony Zeal, training manager for CTEK, says, “and they all have a requirement for a battery charger, it’s no good purchasing one battery charger.”
Some shops may be able to get by with just one battery charger, but Zeal notes, this could mean only getting through one job a day per technician as they wait their turn to use the battery charger. An insufficient amount of equipment could also mean a job is being rushed to pass along the charger and done poorly, which could result in a customer’s vehicle breaking down resulting in a negative impact on the shop’s reputation.
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