Sales Tip: Be friendly

July 11, 2023
Two of the most important things to work on when selling tools is your attitude and people skills. Try to be friendly, laidback, and personable when interacting with your customers. People are more likely to be engaged when they don't feel pressured.

After five years, Bryce Hinton, a Mac Tools distributor, has built reputable relationships with his customers to where he doesn’t even need to step foot into shops anymore. When he pulls up, the technicians come out to him.

Hinton wouldn’t describe himself as being pushy. He’s more of a laid back, likable kind of guy.

“I just try to be as friendly as I can,” he says.

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