Senior vice president of product management at Milwaukee Tools, Cole Conrad, says demoing tools is always essential in the tool selling business. But not only is showing the tool’s features and capabilities a nice gesture, showing how the tool has improved over the years takes it to the next level.
Demonstrating differences between old and new technologies is an important aspect of selling, Conrad notes.
As an example, he says, “As the performance gap between pneumatic and cordless heavy duty solutions has been eliminated, it’s important to show users their side-by-side performance as a way to demonstrate this advancement in battery-powered technology.”
