When trying to sell a new tool, it pays to watch training videos in order to get a better understanding of how that tool works and can benefit its user.
Mobile tool dealer Angelica Platero is a big fan of product videos. So much so, that she prefers watching them in her spare time over watching a movie.
“Whenever I get a new tool, I check to see how it works,” she says, adding that when she’s not selling tools, she’s on her phone researching tools and watching YouTube videos.
Platero finds that most of the time her heavy duty technicians know what tool they need, but there are times when they ask for her advice on which tool will get the job done.
About the Author
Carol Badaracco Padgett
Carol Badaracco Padgett is an Atlanta-based writer who covers the professional film industry, architectural design, the automotive industry, and other businesses for media outlets nationwide. A FOLIO: Eddie Award-winning editor, writer, and copywriter, she is a graduate of the University of Missouri School of Journalism and holds a Master of Arts in communication from Mizzou’s College of Arts & Science. An avid outdoorsman and lifelong tennis player, she is also a beginner equestrian. She can be reached at [email protected].
Kayla (Oschmann) Nadler was previously an associate editor for the Vehicle Repair Group.
With an education in journalism and public relations, Nadler contributed to Professional Tool & Equipment News (PTEN) and Professional Distributor magazines, as well as VehicleServicePros.com.
