Mac Tools distributor, Glen Black’s, biggest tip for selling hybrid/electric vehicle tools and equipment is getting to know the right people at the stops you visit. Not every technician is going to be working on EVs or hybrids.
“When you find out who’s certified, you just talk to them and learn what they need, tell them what you’ve got, and go from there,” Black says.
Additionally, both Frank Casale, director of sales and marketing for Flo-Dynamics, and Justin Fisette, senior product manager at Bosch Automotive Service Solutions, stress the importance of giving your customers as much information as possible.
“Highlight the accuracy, longevity, and overall benefits of each product,” Fisette says. “Make sure to explain how each tool adds value by allowing shop owners the ability to better serve their customers.”
Your customers may not be getting much hybrid or EV work right now, but in a few years that could be very different, so start preparing for their questions now and get your truck stocked up.
