Sales Tip: Attend SEMA

Oct. 14, 2022
By visiting industry shows like SEMA you'll have the opportunity to see new products, find new brands, get new ideas for product demos, and more.

SEMA is a car junkie, truck junkie, off-road, and tool junkie’s dream. SEMA stands for Specialty Equipment Market Association. Almost any aftermarket product you can think of, and many you haven’t thought of to make a vehicle look great, run great, and sound great is on display at SEMA.

The major tool manufacturers are all there demonstrating what’s new and love to have mobile jobbers stop in to learn what’s new and the best tool demos. Remember not everything manufacturers produce is available through your flagship brand. You will certainly see some new products and brands you will want on your mobile store. Many of the manufacturers will have tradeshow specials or at least samples for you to take home. Remember, if you have the new stuff on your truck, you will not be “just like the other guys.”

If you tend to watch some of the car shows on TV, you will likely run into almost all the stars on the show floor, or at one booth or another. They are there for autograph sessions but also for attracting new sponsors for their shows, too. Remember, everybody is selling something.

Many of the television car show builders are there with their latest projects for you to ogle. This is the show they want to show their best work. You might consider picking up a $200,000 restomod.

For additional show fun, in the SEMA Las Vegas Convention Center front parking lot, you will see additional cool exhibits that are too big for inside and stunt driven cars skidding and screeching everywhere. The monster trucks outside are unbelievable.

For more information on SEMA, go to www.semashow.com .

Sponsored Recommendations

Snap-on Training: ADAS Level 2 - Component Testing

The second video for Snap-on's comprehensive overview of Advanced Driver Assistance Systems (ADAS), covering the fundamental concepts and functionalities essential for automotive...

Snap-on Training: Intro to ADAS

Snap-on's training video provides a comprehensive overview of Advanced Driver Assistance Systems (ADAS), covering the fundamental concepts and functionalities essential for automotive...

Snap-on Training: Guided Component Tests Level 2

The second video for Snap-on's comprehensive overview of Guided Component Tests, covering the fundamental concepts essential for diagnostic procedures.

Snap-on Training: Data Bus Testing and Diagnosis Part 1

Learn the basics of vehicle data buses and their diagnosis with Snap-on's Jason Gabrenas.

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!