Sales Tip: Selling specialty tools: Help your customers weigh the options

There are many factors a customer takes into consideration when purchasing a new tool, especially a specialty tool that they may not be using very often, but still need.

Much like any other tool, technicians are going to weigh their options depending on price, quality, and user-friendliness when making a new purchase. In the case of specialty tools, Cornwell mobile tool dealer, Dylan Finck recommends looking at it as more of a tradeoff between price and time saved.

“Technicians usually won’t spend $1,000 to save five minutes of work, but they would spend $1,000 to save them hours of work,” Finck says.

If Finck finds a customer debating between two tools, he’ll push for the tool with better quality and user-friendliness. Since they may only use the tool once a week, or once a month, he wants to make sure it’s going to work and do its job well.

Sign up for Vehicle Service Pros Newsletters
Get the latest news and updates.

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!