Sales Tip: If you don't know, ask!

Jan. 5, 2022
Even if you know how most tools work and what they're used for, there's no way to know it all, so ask your customers questions about why they want the tool.

Cornwell Quality Tools dealer Jonathan Borth worked as a Mercedes-Benz technician for nine years, so he’s able to use his knowledge and experience to help make the sale since he’s used many of these tools himself.

“If I sell something I’ve never used or sold before, I ask how it works or why [the customer] wants this particular tool,” Borth says. “This helps build my knowledge for the products available, and [allows me] to better serve future customers.”

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