Tool Nut:They will buy almost anything. You gotta love these people!
The Tool Nut is the technician who works with tools all day and then goes home to read all the hand tool blogs on the internet at night. The word “new” in front of any tool is like a drug they can’t resist.
You can easily spot a Tool Nut by looking directly into their eyes. A normal person’s pupil is round. Their pupils are shaped like a 12 point socket.
The best way to close a deal with the Tool Nut is to simply say, “Have you seen this new tool?”
About the Author
Alan Sipe
President, Toolbox Sales and Consulting
Alan W. Sipe has spent the last 42 years in the basic hand tool industry including positions as President of KNIPEX Tools North America, Sr. VP Sales and Marketing at Klein Tools, Manager Special Markets at Stanley Tools and sales management at toolbox manufacturer Waterloo Industries. Currently Sipe is the owner of Toolbox Sales and Consulting specializing in sales strategy, structure, development and training. Sipe can be reached at [email protected] or 847-910-1063. Connect with Sipe on LinkedIn.
