Sales Tip: Small products can produce big sales

July 16, 2021
Though keeping a wide variety of stock for your customers is important, having some extras of the smaller selling products is a good idea, as these products can easily be lost or misplaced.

Randy Thompson, a multi-route operator and tool distributor with Mac Toolsis no stranger to figuring out what people need, so he stocks a wide variety of tools on his truck. And he always makes sure to have carts and toolboxes, consistent sellers across his customer base.

But, as "silly" as Thompson says it sounds, some of his hottest sellers aren't toolboxes, hand tools, or anything of the sort. They're actually small essential items like telescopic magnets and picks.

"It's the little things, like telescopic magnets and pocket screwdrivers, that are the bread and butter [of my stock]," Thompson says. "The other thing is small pick sets. I go through those like candy."

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