Sales Tip: Know the tools

June 16, 2021
Being able to provide your customers with exactly what they need will make all your studying up on tools and vehicle repair worthwhile in sales.

When Cornwell Quality Tools dealer Brian Houpt first started, he came across a few challenges. The number one challenge being a lack of experience working on vehicles.

“I didn’t know much about working on cars, so I had to learn,” he says. “Learning [the] different tools to take to different shops to different guys to figure out what is best to help them make their job easier.”

Being able to provide his customers with exactly what they need and even sometimes being able to educate them on the tool a little in the process, has paid off and made all the learning he had to and continues to do worthwhile. Houpt enjoys showing tools to customers that he knows will help them. Not to mention, for the past four years he has been in Cornwell’s Top 100.  

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