Sales Tip: Simple sells

June 11, 2021
Something as small as keeping the air conditioning cranked and having bottles of water available during the summer are effective means to getting customers out on your truck.

Cornwell Quality Tools distributor Alysia Bugdon has learned some effective sales techniques along the way to becoming a tool dealer. Now three years into the business, she knows something as simple as keeping the air conditioning on her truck cranked and having bottles of water available during the summer are effective means to getting customers out on her truck. She also creates her own ‘bundle’ sales, going out of her way to provide a range of purchasing options for her customers. Additionally, Bugdon utilizes the ‘tote and promote’ technique, bringing new or sale items directly into the shop and getting products in the hands of technicians.

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