Now let’s use your sales-generating educational knowledge to position yourself as the go-to mobile jobber for education and service.
Back in February this Go Sell Something column was all about customer relationship marketing (CRM). Deep into the article, we talk about ways to use CRM to educate and sell more products.
- If you see a customer using your tool for some unique application you can send it out as a useful tip.
An example could be that you see one of your customers using a tool you sold them to do a particular task quickly or easily. With their permission take a picture, hopefully of them doing the task if not just of them. Add to that picture a little write-up of what they did and what tool they used and send it out to all your customers. Your customer will love it and you might sell some more of the tool the technician was using.
Another way to position yourself as an educator and professional jobber is to copy helpful tips you see in magazines or online that your customers will find useful in their everyday working lives. Publish these helpful tips giving credit to the source you copied it from.
Both of these educational marketing ideas will create interest in your posts and will probably get your customers coming up to you with ideas on unique tools and their usage.
The more you expose your customers to your name, your company, and your interest in helping them to be successful will pay off in additional sales.
