Sales Tip: How to use customer relationship marketing to your benefit

An easy way to start customer relationship marketing (CRM) is to scan a copy of your company’s latest promotional brochure and mail it out with your contact information. As you get more comfortable with the mailing program you’re using, you can try implementing these strategies to improve your sales results.

• Remind your customers that they can call or email you to bring them a needed product on your next visit so they don’t have to wait for your follow-up call. This may save you some time or expense and eliminate the chance they might buy from the competition.
• Your CRM program gives you an easy way to ambush your competitor’s monthly specials by you having your own special on similar products. You’ll also be able to highlight why your version is better than the competition’s.
• People love to see their names and faces in print. You can take a picture or video of your latest big box or high-tech customer and post it with their permission.
• If you see a customer using your tool for some unique application you can send it out as a useful tip.
• If you have some overstock, this is a great way to special it out.
• If you’re taking a well-earned vacation, you can notify your customers via your marketing communications.

The list goes on and on of ways you can easily use customer relationship marketing to increase sales and form closer relationships with your customers.