Sales Tip: Don't talk politics

Sept. 17, 2020
Perhaps the worst thing you can do is walk in a shop and bring up politics.

Perhaps the worst thing you can do is walk in a shop and bring up politics. Especially now with an election looming one contradictory statement and you’ve now aggravated your customer so much that not only do they not buy from you today, but they may never buy from you again.

Here’s an example of a no-win situation. You’re speaking with a technician in bay 1 and agreeing that those so-and-so democrats are ruining the country and they should all move awayto another country. However in bay 2 is the staunchest democrat in the building. In agreeing with bay 1 you have alienated bay 2. Keep your opinions on touchy subjects like politics and religion in your head, not your mouth. If the customer brings up a subject you find touchy, say something like.

  • “I really don’t follow politics much” and then change the subject.
About the Author

Alan Sipe | President, Toolbox Sales and Consulting

Alan W. Sipe has spent the last 42 years in the basic hand tool industry including positions as President of KNIPEX Tools North America, Sr. VP Sales and Marketing at Klein Tools, Manager Special Markets at Stanley Tools and sales management at toolbox manufacturer Waterloo Industries. Currently Sipe is the owner of Toolbox Sales and Consulting specializing in sales strategy, structure, development and training. Sipe can be reached at [email protected] or 847-910-1063. Connect with Sipe on LinkedIn.

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