Think of those other tool-shopping alternatives your customers have: Home Depot, Lowes, Harbor Freight, O'Reilly, NAPA, and your own local independent tool stores. Each of them is well merchandised with silent sales displays and are organized logically. If you are thinking to yourself that your mobile store is just a tool truck and it doesn’t need to be clean, logical, and well merchandised, you are setting yourself up to miss those add-on, impulse, and very profitable sales.
Take off your mobile jobber hat. Put on your retail shopper hat. Walk onto your truck and decide, “Would I shop in this store?”
