Sales Tip: Have a trade-in tool to lend on hand

July 8, 2020
When a customer brings in a tool for repairs, have a trade-in tool to lend them, so their workflow is not interrupted while they wait to get the tool back.

An issue with warranty that will cause problems is repairs. Telling a customer, “Sure the tool is under warranty and the repair will be free, but, it is going to take four to five weeks” will usually be met with a less than enthusiastic response such as, “And what the #@&% am I supposed to use for the next five weeks?” This is one of those times the customer is mad at the company, but you are getting the verbal beating. 

A save-the-day solution is to have a used, trade-in tool to lend the customer during the repair period. 

Jobber: “Yes, four to five weeks is too long to be without that tool, and I wish repairs were faster. What I can do is lend you this used tool I have in the meantime. It will at least get you through the repair period.” 

Again, you have accepted their problem with empathy, agreed with them, and in this case given them an acceptable solution. This is a win-win response and solution. 

About the Author

Alan Sipe | President, Toolbox Sales and Consulting

Alan W. Sipe has spent the last 42 years in the basic hand tool industry including positions as President of KNIPEX Tools North America, Sr. VP Sales and Marketing at Klein Tools, Manager Special Markets at Stanley Tools and sales management at toolbox manufacturer Waterloo Industries. Currently Sipe is the owner of Toolbox Sales and Consulting specializing in sales strategy, structure, development and training. Sipe can be reached at [email protected] or 847-910-1063. Connect with Sipe on LinkedIn.

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