While methods may vary, each professional has learned over time what works for them and for their customers.
For Mac Tools dealer Mark McWayne from Chicago, its about being consistent and making it fun. He will be going on 21 years in the business in August. Over time McWayne has built a large, loyal base of customers in the busy city with his consistent approach to sales.
McWayne will tell you his trademark is consistency and consideration. He’s at the same place at the same time every week: “They expect you and they know you’re going to be there,” that, and treating people the way he wants to be treated.
When things get overwhelming, this pro dealer says he goes ‘back to basics’ and starts all over, reorganizing his methods of doing business and figuring how to be more efficient here and there. The reset is enough to get him back on track, and keeps him at the top of his game.