Sales Tip: Be consistent and make it fun

May 31, 2019
While methods may vary, each professional has learned over time what works for them and for their customers.

While methods may vary, each professional has learned over time what works for them and for their customers. 

For Mac Tools dealer Mark McWayne from Chicago, its about being consistent and making it fun. He will be going on 21 years in the business in August. Over time McWayne has built a large, loyal base of customers in the busy city with his consistent approach to sales.

McWayne will tell you his trademark is consistency and consideration. He’s at the same place at the same time every week: “They expect you and they know you’re going to be there,” that, and treating people the way he wants to be treated.

When things get overwhelming, this pro dealer says he goes ‘back to basics’ and starts all over, reorganizing his methods of doing business and figuring how to be more efficient here and there. The reset is enough to get him back on track, and keeps him at the top of his game.

Sponsored Recommendations

Learn how electronic parking brake actuators have replaced manual systems and now play a key role in advanced safety features like automatic emergency braking. This WIYB Training...
Not all fuel injectors are created equal. In this WIYB Training Series, we compare Standard® Fuel Injectors against OE, low-cost imports. See why precision engineering and rigorous...
Carrying active OEM subscriptions for all manufacturers is not possible for many shops. However, access to this software is required for certain modern vehicles and repairs, and...
Learn how to properly lubricate your AIRCAT air tools to keep them running at peak performance. Discover essential daily maintenance and storage techniques, along with the right...

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!