Take care of your customers, and they'll take care of you.
Even competing against all major flags and an independent tool distributor on his route in Schaumburg, Illinois, a Chicagoland suburb, Cornwell Tools dealer Vito Abbinante never seems to linger on that being a problem. There’s a natural confidence about him when he talks about his mobile tool business. After nine years on the truck, Abbinante seems to have proved himself to his customers, and to himself.
“You have to sell yourself, not the product,” Abbinante says. “You sell yourself, you gain people’s trust. [Customers] know I'm going to be there. They know that I have a ton of stuff on my truck. When they need something they call me.”
For Abbinante, the name of the game is mutual loyalty and respect.
“We’re both loyal to each other,” he says. “I take care of them, they take care of me, and they know that.”
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