Sales Tip: Corded vs. cordless LED lights

Jan. 25, 2019
Stock a variety of both corded and cordless worklights. Many technicians and shop owners still prefer corded lights to avoid losing them in the bay or accidentally leaving them in a vehicle.

“Cordless offers portability ... with low energy consumption,” says Ralph Technow, director of sales and marketing at Alert Stamping. “Obviously run times are dependent on the type of rechargeable battery.”

Lithium ion, for example, offers better battery life and usually shorter charging times than nickel-metal hydride (NiMH). And the newer lithium ion batteries are much safer than older ones that tended to overheat.

“Corded lights are designed for continuous operation,” Technow says.

The downside is the cord can get in the way, underfoot or tangled up.

Even so, some technicians actually prefer corded lights to avoid losing lights in the bay or accidentally leaving them in a vehicle. Or they don’t want to deal with a cordless light suddenly needing recharging mid-job.

Shop owners tend to prefer lights on retractable cord reels. These reels can be mounted to ceilings or walls and keep lights from going missing. When spring-loaded reels are mounted to ceilings it also keeps cords from underfoot and under wheels.

Be aware of customer preferences. You are there to help them buy what best fits their work style, not try to change them. Ask a few simple questions – and listen to their answers. You’ll better understand their wants and needs and be able to suggest the best light.

About the Author

Phil Sasso

Phil Sasso is president of Sasso Marketing Inc. (, a technical marketing agency providing advertising, public relations and promotional services to tool and equipment marketers. Subscribe to his free marketing tip at

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