Sales Tip: Small gestures leave big impressions

Dec. 12, 2018
Little extras, such as treats during the holidays, can help you stand out in your customers' minds.

Kentucky-based Mac Tools distributor Joe Hardin knows that the little things can make a big difference.

During autumn, toy footballs dot his truck's shelves. Hardin tosses these to technicians with kids as a little something extra. Likewise, at Christmastime Hardin likes to do a giveaway, maybe a TV, for his customers. And the full week before Christmas he’ll bring in a cooler full of drinks and party trays full of cookies. Hardin’s customers appreciate the small gestures, in addition to the everyday value this tool man brings to the table.

“I try to give my guys a little something extra,” says the long-time distributor. “It’s not much, but it’s a little way I can give back to my customers.”

While small gestures such as these may not seem like much, they can leave a lasting impact on customers and make you, as a distributor, stand out in their mind.

Sponsored Recommendations

Learn how electronic parking brake actuators have replaced manual systems and now play a key role in advanced safety features like automatic emergency braking. This WIYB Training...
Not all fuel injectors are created equal. In this WIYB Training Series, we compare Standard® Fuel Injectors against OE, low-cost imports. See why precision engineering and rigorous...
Carrying active OEM subscriptions for all manufacturers is not possible for many shops. However, access to this software is required for certain modern vehicles and repairs, and...
Enhance your collision repair workflow with Autel’s IA900, a process-driven solution integrating precision alignment, bi-directional diagnostics, and ADAS calibration. Designed...

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!