California-based Cornwell Tools dealer Angelica Platero says that hard work pays off. Platero’s advice to newcomers in the industry is straightforward and simple.
“Keep working and don’t get disappointed, because it’s not easy,” she says. “At the beginning you have to work long hours until you get established.”
Building a favorable reputation is a good start to being successful, she says. Once dealers become established and have a positive rapport with their customers, word of mouth can help get their names out and really increase their chance to do well in the industry.