Sales Tip: Sell customers tool updates

March 28, 2018
Make sales through diagnostic software updates to keep customers happy on the job.

When tools get outdated, especially diagnostic scan tools, that's when technicians start thinking about purchasing new ones ... but is it always necessary? 

Many diagnostic tools are updated constantly for function, coverage and bug fixes, so often times customer complaints are fixable with a simple software update. Make it your job to keep up-to-date on diagnostic tool updates and remember to sell them as a product to your current customers to keep them happy with their big-ticket purchase, advises a Matco Tools distributor who specializes in diagnostic sales. 

Showing you are thinking about their tools on the job may stop them from seeking out another distributor or switching brands while under the impression that their tool is no longer up to par with your competitors.  

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