Scott Campbell, a California-based Mac Tools distributor, holds quarterly raffles to drum up excitement on his tool truck. A recent giveaway included a 75" tool box, utility cart and shotgun.
“The objective was I had 400 tickets at $25 a ticket. This one has nothing to do with payments,” Campbell says. “It doesn’t assist the truck; it’s a giveaway. I’m trying to cover costs. [This one] I’ll lose money on and that’s okay … I don’t look at it as a loss.”
The main reason for the giveaway is to generate excitement in person and on Facebook.
The giveaways and raffles happen quarterly and often involve a unique item like a remote-control truck or V8 engine barbeque (the barbeque was particularly popular). Customers might get a ticket as an incentive to make a $50 payment. If they don’t currently have an outstanding balance, Campbell tells them, “Buy something. Make a payment. You’ll get a ticket.”
