Sales Tip: Help them help you

Jan. 4, 2018
Providing value to your customers is an important part of being successful, says Dave Columbus, director of national sales for Cornwell Quality Tools.

Your customers depend on you. Not just to show up, but to be of value.

“Great service is knowing who your customers are, having an idea of what they need,” says Dave Columbus, director of national sales for Cornwell Quality Tools. Then, “showing them what they need so they can do their job easier, safer, faster, better ... and provide them with those products. Let them see it, let them make the decision.”

Customers expect you to stock and show the tools that will make them a success. If you help them achieve their success, they’ll help you achieve yours.

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