Whether provided by a warehouse distributor, a flag, or created by the distributor, combo kits create a package deal by combining multiple tools – say a 1/4” ratchet and die grinder – a tool with an extra battery pack, or a tool with additional accessories; this can be an added incentive to purchase.
“They’ll get a deal and extend their portfolio,” says Ingersoll Rand’s BethBjorlo. “With combination kits, there’s jobber-friendly packaging. For mobile trucks, we’ll highlight the tool setting, control features, visual pictures of the tool. It talks about the value proposition, so there are many ways we’ll continue to market to make sure everyone has all the information they need to make great purchasing decisions.”
