Because most people have an active Facebook account, it can be an easier way to keep in contact with customers rather than emailing or texting.
Don Russell, digital marketing manager at Cornwell Quality Tools, says that "friending" clients on Facebook is simple, free and makes posting product photos and videos "fast and painless."
Once you have a network of clients, posting Facebook videos can help multiple customer face-to-face time.
“You only see your customer face-to-face once a week and have just a few minutes of their undivided attention,” Russell says.
A three- to five-minute video viewed by 100 customers is like adding an extra five to eight hours to your workweek, Russell says.
Cornwell dealer Brad "Hippy" White creates Facebook videos to pitch new and featured products to his customer base, as well as things he learns at tool conventions and rallys.
White also uses his Facebook to run drawings for his customers to increase excitement, and deliver updates on schedule changes or off-days.
To read more on using social media and smartphones to increase sales, click here.
