Mac Tools District Manager Robert Tolbert worked with Mac Tools distributor Wilson Gammill and T&K Tools route driver Michael Gordon to coordinate a diagnostic training event for their customers.
The distributors promoted the two-day event as a hands-on training session where tools would be demonstrated and presented by vendors. The event saw around 50 participants and there was an additional $60,000 in sales.
The benefits of a diagnostic training event to a customer are twofold: they allow customers to learn about new products available, and they offer a chance to talk with vendors that manufacture that product. This gives a distributor credibility as someone who has connected them with these resources, and it opens the door for a sale.
