Sales Tip: When higher turns don't matter

March 29, 2017
The respect and trust Baltimore-based Cornwell Tools dealer Rick Huether has earned from his customer base allows him to have higher turns than many other tool dealers in the business.

The respect and trust Baltimore-based Cornwell Tools dealer Rick Huether has earned from his customer base allows him to have higher turns than many other tool dealers in the business. At this point in time, his turns are at about 20 weeks on average.

“My receivable book will probably scare the majority of people out there,” he says. “But I don’t have a problem giving a customer what he wants. I’m not on a strict five-week turn or a 10-week turn, but I’ll service the heck out of guys. They know they can come to me for whatever product they need and we’ll work through whatever it is.”

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