Sales Tip: Learn by doing

Feb. 15, 2017
Almost everything longtime Cornwell Tools dealer Rick Huether learned about the tool business came from on-the-job experience.

Almost everything longtime Cornwell Tools dealer Rick Huether learned about the tool business came from on-the-job experience, as he did not have an automotive background when he got his start. With time and effort, though, he was able to obtain the necessary knowledge to find his footing and eventually build a lasting career for himself.

“Knowing the tools comes while you are in business,” says Huether. “I didn’t know a thing about automotive at all. I was the guy where a customer said ‘Hey, can you go get me a muffler bearing installer,’ and then I spent an hour on the truck looking for it. While I didn’t know anything about tools, I knew the value of taking care of customers.”

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