In Focus: Associated Equipment KwikStart PRO-HD

Dec. 1, 2016
This industrial jump starter is a heavy duty portable power unit.

The Associated Equipment KwikStart PRO-HD industrial jump starter, No. KS401, includes light diagnostics displaying voltage output of the vehicle battery, voltage output of the vehicle alternator and 7' long DC cables. The heavy duty portable power unit can be set on the ground and easily reaches the battery in most 4x4 pickups, sport utility and other high profile vehicles. An ergonomic, impact-resistant case with rubberized base protects the unit. The 12V 22Ah sealed AGM battery delivers 1,700 peak amps and 360 CCA of cold crank power. The KS401 features a digital LED display with internal battery state of charge readings as well as a 12V power port and USB power port.


This industrial jump starter boosts vehicles with dead batteries in technician shops, parking lots or on-road service calls. The KwikStart indicates whether the vehicle charging system is producing proper voltage to help diagnose issues, and is also useful as a memory saver when replacing vehicles battery to prevent loss of vehicle presets and computer memory.


Portable power has been the same for a long time and Associated Equipment wanted to create an innovative, highly durable professional portable power tool that was designed, patented and assembled in the U.S. using U.S. and imported components. The booster pack heavy duty design was patented in the U.S. to professional technician requirements and built for the harshest shop environments to be repairable in the field.

Selling points

This jump starter features:

  • Longest leads of any Booster Pack on the market at 84”. 
  • Exclusive LITE Diagnostics with LED digital displays: 
    • Voltage output of vehicle battery being boosted 
    • Vehicle charging system output after vehicle start
    • State of charge of internal KS401 battery 
  • 12V DC Power Port and USB Port.  
  • Rugged injection molded impact resistant plastic case with rubberized base protects against accidental drops. 
  • Coupon included to factory replace/refurbish unit. 

Features and benefits

Associated Equipment’s industrial jump starter includes the following innovations:

  • Boosts most 12V vehicles including pickups and SUV’s with diesel engines.  
  • Displays vehicle battery and charging system output after vehicle starts; no need to use a separate tool such as a voltmeter. 
  • On/Off switch prevents arcing on hookup. 
  • Diagnostics to check voltage of vehicle charging system output and vehicle battery output. 
  • Built-in smart charger won’t overcharge internal AGM battery. 
  • KS401 uses 22Ah AGM battery providing 1700 plus peak amps and 360 CCA of boost assist.

Manufacturing specs

  • Assembled, designed and patented in St. Louis. Parts are both from the U.S. and imported.   
  • 22Ah AGM VRLA 360CCA 1700 Peak Amp Battery.  
  • Impact resistant plastic housing and rubberized boot.  
  • 84” (7') 4AWG copper cables with flexible PVC jacket (up to -40 degrees F). 
  • Heavy duty vinyl-insulated steel clamps with 400 amp copper jaws. 
  • 12V 600mA internal charger. 
  • Built-in digital voltmeter performs lite diagnostics. 
  • 12V Power Port and 5V USB Power Port. 
  • 12V Male to Male DC Cord Included. 
  • Patented.

Storage and display

This jump starter is packaged individually in a double wall corrugated cardboard box with form fitting protective inserts. It should be displayed outside of the packaging on the truck and kept available for demonstration. The jump starter should be charged at least once a month to keep the internal battery fresh and ready for use. 


Instructions for demonstrating to customers: 

  1. With the unit in the “OFF” position, press the “Battery Status” button. The KS401 will calculate and display the voltage of the battery in the unit.   
  2. KS401 can be placed on the ground and then hook up the DC clamps to the battery. At that time, the unit will display the voltage output of the battery.   
  3. Turn the unit to the “ON” position and start the vehicle. After the vehicle is started and with the clamps still attached to battery, turn the unit to the “OFF” position and KS401 will display the voltage output of the vehicle charging system.  
  4. Show side of unit where cable enters unit, demonstrate that the cap can be removed to replace the cable without opening up the KS401. 
  5. Show back of unit accessory storage pocket, note that it is slotted for easy access and has drain holes so as not to collect water/debris. 

Suggested retail price


For more information

Linda Fournier, marketing communications manager


[email protected]

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