Goliath Tools & Equipment independent distributor Donald Heath has steadily built up his customer base by word-of-mouth, and a dedicated approach to each stop he makes.
“The more people you know – a lot of people say that’s a curse -- me personally, I say the more people you know the better in life you are because you never know when you’re going to need somebody, or when I might come in contact with somebody. It’s all about having good conversation and good people around,” explains Georgia-based Goliath Tools & Equipment independent distributor Donald Heath
Heath has steadily built up his customer base by word-of-mouth, and a dedicated approach to each stop he makes.
“If you’ve got a good customer base, it can take you a long way. Just by having great deals and word-of-mouth, I get a lot of new customers,” says Heath.
“When I first started, I maybe had 50 or 60 customers. Now my customer base is 260 to 300 customers. And a lot of it is just by word-of-mouth, by people saying ’He’s the man. He won’t try to beat you up on price. He’ll work with you for price.’”
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