Show me your truck: John Salera, Independent

Aug. 4, 2016
This GearWrench Street Team member dedicates an area of his truck specifically to the brand's product.

Independent distributor and GearWrench Street Team member John Salera turned wrenches for 19 years before becoming a mobile tool distributor. In the tool-selling business now for more than 11 years, he runs a route in West Palm Beach, Fla., that primarily services “mom-and-pop shops” with a few dealerships.  

Driving a 22’ 2005 C7500 GMC truck with a full walkthrough cab, Salera says he has quite a bit of inventory and changes up his displays on a regular basis to make sure his products get full visibility from customers.

“Unfortunately I have a ton of stuff on my truck. You can’t display everything. Every six weeks or so, I’ll spend my Sunday and take everything off the truck and move everything around. Except the GearWrench stuff, that stays in the same spot.”

While quite a bit of Salera's inventory is GearWrench product, he also carries a number of other brands. "I carry everything else - Mountain, Sunex, Lisle. If it’s something someone wants, I have it."

“I sell a lot of tool carts. They’re a lot less expensive,” he adds, compared to larger toolboxes. “New (customers) starting out in the business can’t afford a new $5,000 box.

“I stock the carts on the truck. When I sell one there’s another one on the back of my truck the next morning.”

In addition to servicing his current customers, Salera is now in the process of setting up a second route in his area.

About the Author

Erica Schueller | Editorial Director | Commercial Vehicle Group

Erica Schueller is the Editorial Director of the Endeavor Commercial Vehicle Group. The commercial vehicle group includes the following brands: American Trucker, Bulk Transporter, Fleet Maintenance, FleetOwner, Refrigerated Transporter, and Trailer/Body Builders brands.

An award-winning journalist, Schueller has reported and written about the vehicle maintenance and repair industry her entire career. She has received accolades for her reporting and editing in the commercial and automotive vehicle fields by the Truck Writers of North America (TWNA), the International Automotive Media Competition (IAMC), the Folio: Eddie & Ozzie Awards and the American Society of Business Publication Editors (ASBPE) Azbee Awards.

Schueller has received recognition among her publishing industry peers as a recipient of the 2014 Folio Top Women in Media Rising Stars award, acknowledging her accomplishments of digital content management and assistance with improving the print and digital products in the Vehicle Repair Group. She was also named one Women in Trucking’s 2018 Top Women in Transportation to Watch.

She is an active member of a number of industry groups, including the American Trucking Associations' (ATA) Technology & Maintenance Council (TMC),  the Auto Care Association's Young Auto Care Networking Group, GenNext, and Women in Trucking.

In December 2018, Schueller graduated at the top of her class from the Waukesha County Technical College's 10-week professional truck driving program, earning her Class A commercial driver's license (CDL).  

She has worked in the vehicle repair and maintenance industry since 2008.

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